# How much to charge for cake pops: price per pop, per dozen and for events

> A plain dozen cake pops comes to about US$62 at a 45% margin, with standard and custom designs higher. The costs, the 45-minute base time and event order pricing.

A dozen cake pops takes about 45 minutes of hands-on work before you decorate
anything: crumbing, rolling, sticking, dipping and bagging. That base time,
not the cake, sets the floor. In the US a plain dozen with sprinkles costs out
at about US$62 at a 45% margin (US$5.15 a pop), a standard design with a
drizzle or a simple face at about US$81, and custom characters at about
US$125. The cake inside a dozen pops costs less than US$1.50; the coating
costs more than twice that.

## What goes into a dozen

Each pop is a 30 g ball of cake crumb and binder on a stick, dipped in
coating.

- **Cake.** About 300 g of baked cake per dozen, so one 23 x 33 cm (9 x 13
  inch) cake makes about four dozen. Costed as 75 g each of flour, butter and
  sugar and 1.5 eggs, plus an example 0.20 for milk and raising agent. Offcuts
  from other cakes work as well, but cost them at what the cake cost you, not
  at zero.
- **Binder.** About 75 g of buttercream (25 g butter, 50 g icing sugar) per
  dozen. Too much binder gives heavy, greasy pops that slide down the stick.
- **Coating.** About 300 g of candy melts or compound chocolate per dozen,
  counting what is left in the pot you cannot dip from. This is the biggest
  ingredient line. Example prices per kg: A$20, US$12, £10, C$18, NZ$22.
- **Sticks.** Twelve at an example 0.05.
- **Packaging.** Example 4.44 a dozen: a cello bag and twist tie per pop at
  0.12 and a box with a pop insert at 3.00. Event pops on a stand skip most
  of this.
- **Decoration materials.** Example 0.40 (plain sprinkles), 1.20 (standard:
  a second coating colour, a drizzle, candy eyes) and 2.50 (custom: fondant
  pieces, edible paint, lustre).
- **Overhead.** 12% of materials and labour, as in the
  [cake pricing calculator](/blog/cake-pricing-calculator). The display stand
  and polystyrene drying blocks are equipment, so they sit in overhead unless
  the stand is hired out with the order.

## Where the minutes go

Times per dozen, when you make four dozen in a session:

| Step | Minutes per dozen |
| --- | --- |
| Baking the cake (shared across the batch) | 8 |
| Crumbing, mixing and rolling 12 even balls | 12 |
| Dipping stick tips and inserting, after chilling | 4 |
| Dipping, tapping off and standing to set | 12 |
| Bagging, tying and boxing | 8 |
| **Base, before decorating** | **44** |

Then decorating:

| Tier | What it looks like | Decorating per pop | Labour per dozen | Labour per pop |
| --- | --- | --- | --- | --- |
| Plain | One colour, sprinkles while wet | 15 seconds | 47 minutes | 3.9 minutes |
| Standard | Drizzle, two-colour dip, a simple face or a name initial | 2 minutes | 68 minutes | 5.7 minutes |
| Custom | Characters, animals, hand-painted detail, fondant pieces | 6 minutes | 116 minutes | 9.7 minutes |

Chilling and setting time is not labour, but it decides your fridge space and
how many dozen you can have in progress at once. Pops that crack or slide in
the dip get eaten, not sold; if you lose one in twelve, add a pop's worth of
materials and time to each dozen.

## The worked dozen, in five currencies

At a 45% margin, with the example hourly rates used across our pricing
guides:

| Market | Ingredients (coating) | Hourly rate | Plain, per dozen | Standard, per dozen | Custom, per dozen |
| --- | --- | --- | --- | --- | --- |
| United States | US$5.34 (US$3.60) | US$25 | **US$61.84** (US$5.15 each) | **US$81.28** (US$6.77 each) | **US$124.66** (US$10.39 each) |
| United Kingdom | £4.79 (£3.00) | £18 | **£49.54** (£4.13 each) | **£64.00** (£5.33 each) | **£95.97** (£8.00 each) |
| Canada | C$7.85 (C$5.40) | C$30 | **C$74.91** (C$6.24 each) | **C$97.93** (C$8.16 each) | **C$149.45** (C$12.45 each) |
| New Zealand | NZ$9.79 (NZ$6.60) | NZ$32 | **NZ$82.06** (NZ$6.84 each) | **NZ$106.50** (NZ$8.88 each) | **NZ$161.28** (NZ$13.44 each) |
| Australia (example ingredients) | A$8.64 (A$6.00) | A$35 | **A$84.51** (A$7.04 each) | **A$111.09** (A$9.26 each) | **A$170.75** (A$14.23 each) |

Flour, butter, sugar and egg prices: US Bureau of Labor Statistics city
averages for August 2026; ONS shopping prices for August 2026; Statistics
Canada table 18-10-0245-01 for July 2026; Stats NZ selected price indexes for
August 2026. These are the same figures as in
[how to price decorated cookies](/blog/how-to-price-cookies-for-a-cookie-business),
which lists each one. Australia has no current official average retail price
series for these, so the A$ figure uses example prices (flour A$1.60 a kg,
butter A$12 a kg, sugar A$1.80 a kg, eggs 60c each). Coating, sticks,
packaging, decoration materials and hourly rates are examples.

Labour is about 60 to 80% of the cost of a dozen, rising with the tier, and
coating is about two thirds of the ingredients. A cheaper cake recipe saves cents; a
coating that dips thinly, or a design that needs one less colour, saves more.

> A cake pop carries **about 4 minutes of work before it is decorated**. Price
> from that floor, and add the design on top per pop.

## Bulk event orders

Events are where cake pops sell in quantity: weddings, baby showers, launches
and school fundraisers, often 100 to 200 pops in one or two designs. They are
cheaper per pop to make than separate dozens:

- **Batching.** One cake, one coating colour and one design across 150 pops
  cuts the base to about 34 minutes a dozen, and practice brings a standard
  design down to about 1.5 minutes a pop.
- **No bags or boxes** if the pops go straight onto a stand.

At about 52 minutes a dozen with no bags, the Australian standard pop falls
from A$9.26 to about A$6.92 (A$83 a dozen), and the US one from US$6.77 to
about US$4.89 (US$59 a dozen). Bagged and tied as favours, add about A$0.25
or US$0.25 a pop.

Price the rest of the event as separate lines:

- **Stand.** A hire fee and a refundable bond, or a purchase price if the
  customer keeps it.
- **Delivery and set-up.** Pops travel upright in boxes and are moved onto
  the stand on site, so set-up is time on the clock. See
  [what to charge for delivery](/blog/what-to-charge-for-delivery).
- **Colour matching and samples.** A custom coating colour or a logo design
  needs a test batch. Charge it once per design.
- **Deposit.** Take one at booking for any event order; see
  [how to take a deposit](/answers/how-do-i-take-a-deposit-on-a-cake-order).

**Wholesale** to cafes is less common for cake pops because they need
display space and keep only a few days, but plain pops can work at 50 to 70%
of your retail price if the cafe takes a dozen or more of one design; see
[wholesale pricing, price lists and terms](/blog/wholesale-pricing-price-lists-and-terms).

## Common mistakes

- Treating offcut cake as free.
- Costing the coating that ends up on the pop instead of the coating you buy.
- One price per pop whatever the design.
- Event discounts on orders with four designs and four coating colours.
- Leaving the stand, set-up and drive out of the event quote.

## Costing cake pops in ibakepro

ibakepro, bakery management software for cake pop makers, cake decorators
and bakeries of every size, costs a dozen pops from your own invoices: the
cake recipe, the binder, the coating, the sticks and the bags, each at the
price you paid. When candy melts go up, every pop product recosts. Plain,
standard and custom can be one product with options that change the price,
and event orders with a stand, set-up and a deposit run as one order. See
[recipe costing](/features/recipe-costing).