# Can I run a loyalty program and email or SMS campaigns from my bakery software?

> Yes. ibakepro includes email and SMS campaigns, discount codes and a loyalty program on every plan. These are the five bakery messages worth setting up first.

Yes. In ibakepro, Marketing (email and SMS campaigns, journeys, discount codes
and a loyalty program) and Automation workflows are on every plan, with 150, 1,000 or 5,000 marketing emails a
month on Essentials, Growth and Business, and SMS on pay-as-you-go credits.
What matters more is which messages to send, because a bakery's best marketing
is timed to dates its customers already have.

## Five messages worth setting up first

**Set these up once and they run every year**

- **Balance reminder, 7 days before the event.** Polite, with the amount and a
  pay link. It stops once they pay.
- **Birthday or anniversary rebook, about five weeks before the date comes
  round.** "Lily turns six next month - want to book her cake?" is one of the easiest repeat
  bookings a bakery can get.
- **Christmas, Easter or Mother's Day pre-order** (gingerbread, hot cross buns,
  a cookie box) to everyone who ordered for that occasion last year, 4 to 6 weeks out.
- **Win-back at 90 days** for regulars who have gone quiet, with a small reason
  to come back.
- **Quote follow-up, 3 days after sending.** Most unanswered quotes are
  forgotten, not declined.

## Loyalty that suits a bakery

A stamp card (buy nine sourdough loaves, the tenth is free) suits a counter, a
market stall and weekly regulars. Points or order-count rewards suit custom
order customers who order a few times a year. Keep the reward simple: money
off, free delivery or a free bag of cookies with the next order. In ibakepro, customers see their card
and rewards on their order page, and discount codes work at the online shop and
on orders you build.

## SMS

SMS runs in Australia, the US, the UK and Canada on credits. Use it for what is
urgent, such as a balance due tomorrow or a pickup ready, and email for
everything else. Two-way SMS, with replies in the Social Media inbox, needs a dedicated
number, available in Australia, the US and Canada.

Marketing only goes to customers who have opted in. More on
[Marketing and Automation](/features/marketing-automations), and on reward
design in [loyalty programs for bakeries](/blog/loyalty-programs-for-bakeries).